TNT Latin America called us to help with a design challenge. They present a big movie once a month for a “3 Day Weekend”. The challenge is that the movie titles and genres vary so substantially from month-to-month that it’s been very difficult to link the franchise cohesively. With movies ranging from Lord of the Rings to Maid in Manhattan, producers often trying to match all new graphics packages for each movie with some limited tie-in to the franchise– all with disappoint results.Fortunately, we had some ideas. Simplicity. Reduction. For the franchise, let the movies and the footage chosen by producers, to match their promo message, lead the design. In this situation, we wanted to frame the footage and clean up the screen to really let these great titles speak for themselves. I think we came up with an incredibly flexible mini-style guide that has allowed the promo producers create great promos with beautiful graphics that totally speak to the movie they are promoting.Take a look at a very quick hotmix of some of the elements created for the package.PS- Also note how we played around with the TNT logo a bit (a wonderful thing they allow you to do on the Latin American channels). By shortening the circle, we created a parentheses– which I think has a lot more personality and speaks to the “letterbox” aspect ratio in a fun way. VIDEO CUT COMING SOON