Again, As part of the multi-platform launch of the MTVN channel, Logo, and as a key affiliate piece, we created a 3 minute live action and flash animation short film to distribute virally via the web. Not only was this a wildly successful viral video, this piece received the single highest award for interstitial television, The Promax/BDA Gold Award.

Part of BT’s work on the launch of MTV Network’s Logo, on multiple platforms simultaneously, we worked with the fantastic MTV online group to brand and position the site logoonline.com. The goal being both to enrich the experience of the consumer, as well as to lead with bold, accessible images of programming to the world-at-large.

As part of BT’s launch of Logo, we created an interstitial that won a Promax Gold. shooting the infamous Varla Jean Merman on greenscreen and using flash animation composites, we were able to show that not all drag queens were annoying, embarassing or tacky, and that we could, as a community, look at our own history with reverence, love, and lots of laughs.

Launching MTV Network’s Logo was no small feat. Most especially to sell the concept to the affiliate marketplace. These ads were targeted to communicate the real-people reality of LGBT Americans, show how the programming wasn’t tacky or oversexualized, but rather ordinary people, with common emotions, living their lives… wanting to see themselves on television.

To represent the value of LGBT Americans coming together on one channel, different. Together, we paired LGBT visual artists and LGBT recording artists, then animated them to create unique id’s.