We worked with Community Connect, one of the world largest web companies, to create, brand, research and launch a breakthrough community site for LGBT americans. Based on unique areas for work, personal and political interests… we worked very hard to deliver a brand and personality worthy enough to upgrade the state of LGBT people online.

Part of the ongoing relationship with glee.com, we created some launch-buzz ads to appear in both general market and LGBT publications.   Through a photoshoot in the crappiest bathroom we could find, and some digital composite, we really separated glee from the pack.  And the ad was incredibly well received.