After working with them through an agency, our good friends at G4 asked us directly to take a stab at generating buzz around their multi-platform identity launch… Multiplex. Our pitch was that G4 allowed it’s consumers to connect with their devices in a richer, more immediate way because of what G4 offered anytime/anywhere. Through an intensively technical shoot and post, we delivered a seamless message that G4’s multiplex can truly “transform” your everyday life. PS- this was before the Transformers movie came out.

Through the agency Hothouse, we were asked to make some affiliate noise to connect the G4 gamer to broadband services. Our pitch was to show the results on some favorite archetypal heros of gaming, who’s players didn’t have broadband. Adam Mortimer directed this spot, which still cracks us up… and really does the work of messaging to the demo.

The same agency, Hothouse, brought us in again to deliver a “bundle” message for G4’s affiliate efforts. Targeting the elusive, and yet personal demo, of the 18-34 guy, we used some cool 3D representations of what one can get when they have high-speed, high-def households. The spots were a big success.