Part of the initial consumer launch of Cartoon Network’s Boomerang, which BT oversaw, we tried to think of a way to see classic characters in a modern way. This worked pretty well.

We worked with famous fashion photographer Ellen Von Unwerth to shoot these commercials for Cartoon Network.  The goal was to show how hip and appealing their Powerpuff Girl branded merchandise can be… and it really succeeded. Right?

VIDEO CUT COMING SOON

Cartoon Network was looking for an interesting way to intro the properties, and promote others, for home video and theatrical releases. We worked with cell animators to create original ministories that would deliver the humor and personalities in their characters.

When Cartoon Network launched Boomerang, their new, 24-7 digital channel for classic cartoons– the idea was to create real world nostalgia with consumers in a fresher-than-clip-driven approach. I think the costume characters were the perfect approach. Everyone liked these so much, we did a few consumer marketing pieces for Cartoon Network for their most popular properties also. Here is a comp reel of several of the Boomerang Consumer pieces. I think the image of Huckleberry Hound is so iconic and so new, nostalgic and so interestingly bizarre that it kind of stays with you. VIDEO CUT COMING SOON