Part of the initial consumer launch of Cartoon Network’s Boomerang, which BT oversaw, we tried to think of a way to see classic characters in a modern way. This worked pretty well.

When Cartoon Network launched Boomerang, their new, 24-7 digital channel for classic cartoons– the idea was to create real world nostalgia with consumers in a fresher-than-clip-driven approach. I think the costume characters were the perfect approach. Everyone liked these so much, we did a few consumer marketing pieces for Cartoon Network for their most popular properties also. Here is a comp reel of several of the Boomerang Consumer pieces. I think the image of Huckleberry Hound is so iconic and so new, nostalgic and so interestingly bizarre that it kind of stays with you. VIDEO CUT COMING SOON