Fuse Network’s Rock and Roll Acid Test Open.

Our friends at TLC brought us on board to concept and execute several spots featuring several Kodak products and Paige Davis.  This is one of them featuring the M1030 Digital Frame.  And, featuring our good friend Josh Joplin’s music.

USA hired us to concept and execute this AFLAC spot using their brilliant “Characters With A Cause” franchise.

TLC came to BARK-BARK for concepts and execution of several spots featuring Ziploc Bags in everyday life.  You gotta be pretty smooth to key a Ziploc… I pat ourselves on the back for that one.

Using the “Life Surprises” franchise, we delivered concept and execution for these Honda spots.

Disney’s Super Duper Summer Saturday spots

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Opener

We delivered concept and execution of this campaign for KFC.  The marriage of poultry and Law and Order was an interesting match, but I think we pulled it off with style.  In fact, it was featured at Promax/BDA in the “Best Practices” for Integrated Marketing.  Buh-Buh.

BARK-BARK has been Orbitz’ LGBT agency for a few years now.  We certainly enjoy working on a brand that is at the leading edge of LGBT marketing and branding… and one that really gives back to the community.

Umbrella Spot

TLC was looking for a fresh an innovative way to talk about the new season of Trading Spaces. We worked passionately on this for their Ad Sales team, and we all think it really, really works. Thanks especially to our TLC client for being smart, passionate and open for big ideas.

Nickelodeon needed a sweeps spot for their client Hasbro and the launch of Island Princess Barbie product. We shot greenscreen on our stage to deliver the “stepped-effect” they were looking for. Thanks to some 3D and 2D composite, and lots and lots and lots of sparkles, we delivered the kind of beach vacation only Barbie could imagine.

After working with them through an agency, our good friends at G4 asked us directly to take a stab at generating buzz around their multi-platform identity launch… Multiplex. Our pitch was that G4 allowed it’s consumers to connect with their devices in a richer, more immediate way because of what G4 offered anytime/anywhere. Through an intensively technical shoot and post, we delivered a seamless message that G4’s multiplex can truly “transform” your everyday life. PS- this was before the Transformers movie came out.

Part of the initial consumer launch of Cartoon Network’s Boomerang, which BT oversaw, we tried to think of a way to see classic characters in a modern way. This worked pretty well.

Again, As part of the multi-platform launch of the MTVN channel, Logo, and as a key affiliate piece, we created a 3 minute live action and flash animation short film to distribute virally via the web. Not only was this a wildly successful viral video, this piece received the single highest award for interstitial television, The Promax/BDA Gold Award.

Bellsouth wanted to showcase some of their new technologies and their partners, in an innovative interface. We created a stylish flash 3d walkthrough that mixed retro-modern and future modern design styles. A resizable GUI was also created to simulate a multi-platform convergence tool- view demo tool here

We worked with Community Connect, one of the world largest web companies, to create, brand, research and launch a breakthrough community site for LGBT americans. Based on unique areas for work, personal and political interests… we worked very hard to deliver a brand and personality worthy enough to upgrade the state of LGBT people online.

As part of our ongoing agency service for Orbitz, we have completed several print and web campaigns. Just a collection of some of the work for our truly enjoyable clients.

We like to help people, so we reached out to our friends at Habitat for Humanity to create a targeted, revenue-generating spot for them. We thought that there was a key piece of valuable information to communicate to their potential middle-income donors– give to habitat and you make your home, your neighborhood and your city a better economic opportunity. The spot has been a wild success, and we feel really proud that we got a chance to do our jobs, and help lots of people. If you have some extra dollars, why not donate to Habitat right now?  You’d feel good too.

The band fell in love with adam’s style from seeing his previous work. They wanted to speak about mass consumerism and the gender roles that follow suit. Images of war, terrorism and the games we as american play with ourselves to deny the truth are explored through live-action 35 and complex stop-motion animation and composites. We dare you to forget what you see.

Oxygen called on us to promote one of their breakout movies, What a Girl Wants. We worked really hard to strategically deliver a message that would appeal to their target demo… and it really worked. The premiere of the movie was the highest rated premiere-to-date in Oxygen’s history, and delivered the highest rated day ever for them. Cool.

lifetime came to us to brand, launch and support their new, sponsored, before they were stars franchise. to target their demo, we pitched to show the current red-carpet personalities of the celebrities, and contrast those images, through the graphic package, to the early-career movies in the block. although we still have a year to go on the campaign, the success has been phenomenal… some of the highest ratings on lifetime movie network in years. fun.

Nick Jr. was looking to give parents a way to integrate a spanish curriculum into everyday activities, without seeming didactic or daunting. Using the Dora and Diego properties, we developed and shot instructional vignettes that parents could look to for ideas.

Noggin had an idea–to launch an online service that would allow kids to play educational games and activities that would take them along a curriculum patch, and provide parents with a great, easy way to monitor their progress/needs. mynoggin.com They turned to us to position and launch this site for consumers. Francine directed this great spot, which still cracks me up.

PBS Kid’s Sprout, and their client, Hasbro, wanted to connect parent’s memories of themselves as preschoolers, and the games they played, with their kids’ experiences playing. we also wanted to encourage parents to take the time to play with their kids. Francine directed these spots, a great mix of 8mm and 16mm.

PBS Kid’s Sprout had a great idea to really connect preschoolers to their own environment as they learn time-of-day. Marc directed these beautiful close-ups of all the parts of a preschool house that make the noises that set time-of-day.

Our friends at USA Network asked us to create a sales tape touting the success of one of the largest, most comprehensive and most integrated product/property campaigns in history. Pond’s sponsorship of Debra Messing’s newest show, The Starter Wife. Not only was the tape fun to make, it was incredibly well-received… and thankfully did justice to the brilliant work USA did setting the bar for sponsored promotion for years to come. VIDEO CUT COMING SOON

Nickelodeon came to us to bring Zizzle’ s Spotz Maker to their audience for the holiday season. We recreated the spotz in 3D and spent a day bopping around a girl’s bedroom and greenscreen in one the most fun shoot days we’ve ever experienced. Let’s just say that we all got in touch with our inner teen girl… jumped on a trampoline and everything.

Nickelodeon wanted to deliver a nick.com affiliate spot to tout how the power of broadband can deliver way more for the Nick viewing family. Our ideas was to really avoid another web-pages compilation spot so typical for this messaging, and to create a world where everything that nick.com offers comes alive for the broadband customer. The spot was incredibly well received and a big success.

As part of our ongoing agency service for Orbitz, we created this tv spot to promote the charity auction microsite that we maintain for them as well as their involvement with Cyndi Lauper’s True Colors Tour. We shot Cyndi and composited the charity gfx to make an exciting spot, which truly benefits some great causes.

Through the agency Hothouse, we were asked to make some affiliate noise to connect the G4 gamer to broadband services. Our pitch was to show the results on some favorite archetypal heros of gaming, who’s players didn’t have broadband. Adam Mortimer directed this spot, which still cracks us up… and really does the work of messaging to the demo.

The same agency, Hothouse, brought us in again to deliver a “bundle” message for G4’s affiliate efforts. Targeting the elusive, and yet personal demo, of the 18-34 guy, we used some cool 3D representations of what one can get when they have high-speed, high-def households. The spots were a big success.

Part of the ongoing relationship with glee.com, we created some launch-buzz ads to appear in both general market and LGBT publications.   Through a photoshoot in the crappiest bathroom we could find, and some digital composite, we really separated glee from the pack.  And the ad was incredibly well received.

Part of BT’s work on the launch of MTV Network’s Logo, on multiple platforms simultaneously, we worked with the fantastic MTV online group to brand and position the site logoonline.com. The goal being both to enrich the experience of the consumer, as well as to lead with bold, accessible images of programming to the world-at-large.

Our great friends at Spike asked us to help launch their new late-night block, Late Night Strip, part of their new position of sexy action. We also worked on branded promotion of the movie Tenacious D and the Pick of Destiny, which launched with the block.

PBS Kids’ Sprout tapped our team to create branded vignettes for their client, Kimberly Clark.  Francine directed these spots, which focus on the sweet little moments that happen everyday when you’re a preschool parent. And, they are really sweet.

Toon Disney asked us to rebrand their afternoon block. Try to connect known properties in a new, and current way, as well as drive shows more towards their jetix target demo. Rendering 2D characters in a 3D-style helped both create a dynamic game console environment, and also reimagine the lives of often-static characters.

As part of BT’s launch of Logo, we created an interstitial that won a Promax Gold. shooting the infamous Varla Jean Merman on greenscreen and using flash animation composites, we were able to show that not all drag queens were annoying, embarassing or tacky, and that we could, as a community, look at our own history with reverence, love, and lots of laughs.

When the awesome folks at Bravo called with the insane challenge of 15 minutes of video and graphic composites for their upfront we were excited. Excited still, when we found out we had 6 weeks to start, go through the usual Upfront approvals, and deliver. Yikes! But… again,. we were excited!And, we were happy to help creatively develop the Ad Sales messaging for the 2007 calendar. The Bravo folks have a brilliant concept that Bravo is the network that puts the creative process on television. It’s super-smart and has really focused their programming and packing which we at bark-bark worship. We were glad that we were able to process and execute this message effectively for the Ad Sales team.Thanks to Adam’s tireless producer hands and many,many long hours, I think we delivered an incredibly comprehensive and effective Upfront, that we also encoded for Flash, DVD and web presentations.Here’s a super-quick pick of some of the Bravo 2006 Upfront work… we wanted to keep our friend’s at Bravo’s Ad Sales secrets (and 15 mins of Ad Sales messaging is not as exciting as it might sound). Enjoy.

As part of our ongoing agency service for Orbitz, we have created several radio campaigns. This is just a sample of how much fun you can have with a fun brand, and a great group of clients who are almost always open to trying something fresh.

The N, and its client Kotex, were looking to reach teen girls and give them a chance to win the prom dress of their dreams, in an authentic but exciting way. We created a unique look, drawing from familiar and target teen fashion rags. The response was incredible and an overwhelming number of sweeps entries proved the success of our spot in reaching the demo.

TNT Latin America called us to help with a design challenge. They present a big movie once a month for a “3 Day Weekend”. The challenge is that the movie titles and genres vary so substantially from month-to-month that it’s been very difficult to link the franchise cohesively. With movies ranging from Lord of the Rings to Maid in Manhattan, producers often trying to match all new graphics packages for each movie with some limited tie-in to the franchise– all with disappoint results.Fortunately, we had some ideas. Simplicity. Reduction. For the franchise, let the movies and the footage chosen by producers, to match their promo message, lead the design. In this situation, we wanted to frame the footage and clean up the screen to really let these great titles speak for themselves. I think we came up with an incredibly flexible mini-style guide that has allowed the promo producers create great promos with beautiful graphics that totally speak to the movie they are promoting.Take a look at a very quick hotmix of some of the elements created for the package.PS- Also note how we played around with the TNT logo a bit (a wonderful thing they allow you to do on the Latin American channels). By shortening the circle, we created a parentheses– which I think has a lot more personality and speaks to the “letterbox” aspect ratio in a fun way. VIDEO CUT COMING SOON

Nickelodeon was ready to relaunch their TeeNick block, and BT created a new look for the brand, and launched some of the most successful live-action properties-to-date. The incredibly breakthrough design of this block has gone on to be copied by lots of other firms and brands. Part of this relaunch included the incredibly popular Drake and Josh music video.

Nickelodeon was looking to reposition chalkzone, as a fresher quantity, as they launched the newest season. The success in achieving that goal was nothing short of remarkable. Ratings more than doubled from kids who picked up on this new way of looking at something known.

Our task here was to promote the begininig of the 4th season of Nickelodeon’s day-parts show Upick Live. Upick’s core was a cas of weird character who would pull crazy stunts in between episodes of the cartoon, all afternoon.Previously, the promotions for this show had been rather shouty and, well, obnoxious, and we though it would be cool to do something experimental, calm, and visually intriguing. I came up with the weirdest set of stream-of-consciousness actions moving us from one character to the other, and to my shock (and horror?) Brian said, “great, let’s go shoot it.”Given that it was “experimental” and for kids, I thought it would be fun to visually reference experimental art within the context of this promo. The first 3 seconds are a reference to the films of Stan Brakhage, who hand painted cells of blank celluloid and in one film projected light through the wings of a moth. In our case, clumsy “Pick-Boy” gets his colorful cape stuck in a film projector, and then we’re off, moving from character to character in a series of visual associations.I shot this promo on HD, for several reasons. Budget and time for one, ease of use for moving quickly and making snap decisions was two, and curiousity in exploring the format was three. I brought in DP Lucas Ettiln, who also had shot my Hellboy video in Los Angeles.My favorite part of this spot is when dancing Brent freezes and actually becomes a t-shirt print clothes worn by Candace. See… compositing is the new magic.I had storyboarded the project carefully and timed it out to a track by Amon Tobin, but after we had a locked edit, thought it might be fun to try out different audio options. In the end, I settled on this track by Ladytron, which perfectly creates the mood of mystery, sexy sophistication, and forward motion.

Launching MTV Network’s Logo was no small feat. Most especially to sell the concept to the affiliate marketplace. These ads were targeted to communicate the real-people reality of LGBT Americans, show how the programming wasn’t tacky or oversexualized, but rather ordinary people, with common emotions, living their lives… wanting to see themselves on television.

We worked with famous fashion photographer Ellen Von Unwerth to shoot these commercials for Cartoon Network.  The goal was to show how hip and appealing their Powerpuff Girl branded merchandise can be… and it really succeeded. Right?

Nickelodeon’s upick was one of the biggest phenomenon in the channel’s history. For the 3rd season, BT was looking for a way to freshen things, make it clear that it’s cast were contemporary stars, worthy of a music video. Adam directed this spot, which to this day, maintains it’s modern sensibility and the unique personalities of each of the upick cast.

OK. The idea was simple, but brilliant I think.At Nick, we wanted to really build buzz about the launch of Drake and Josh (the first new live action show for Nick in a long while.)So, we took the show’s theme song and shot a music video we could air run-of-schedule. The tweens went bananas and the show was the highest-rated show launch for Nick, ever.Special shout-out to my producer at Nick, Greg– who really put so much into this and to our director Joey. And to the video techs on-set in LA who spent two days rigging our screens and cameras to make this work in the time frame of our actual shooting. And, of course, to Niels, who is just the coolest human being ever… which obviously makes for the greatest boss.

Francine directed this new take on the open of Saturday Night Fever, for Nickelodeon, and pop culture’s newest Travolta, Lil’ Romeo. Shot on the streets of LA, the tease created tons of buzz for the new show, which quickly became the number one show for African-American viewers 2-12.

Try to reach boys 2-10. Not so easy. Not so hard with Nickelodeon’s Slam Block that BT created to package boy-targeted shows in a branded way. Sam Slam and his pet (both the coolest parts of a cat and a dog), became both kid and channel favorites.

To represent the value of LGBT Americans coming together on one channel, different. Together, we paired LGBT visual artists and LGBT recording artists, then animated them to create unique id’s.

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Cartoon Network was looking for an interesting way to intro the properties, and promote others, for home video and theatrical releases. We worked with cell animators to create original ministories that would deliver the humor and personalities in their characters.

When Cartoon Network launched Boomerang, their new, 24-7 digital channel for classic cartoons– the idea was to create real world nostalgia with consumers in a fresher-than-clip-driven approach. I think the costume characters were the perfect approach. Everyone liked these so much, we did a few consumer marketing pieces for Cartoon Network for their most popular properties also. Here is a comp reel of several of the Boomerang Consumer pieces. I think the image of Huckleberry Hound is so iconic and so new, nostalgic and so interestingly bizarre that it kind of stays with you. VIDEO CUT COMING SOON