BARK-BARK has been Orbitz’ LGBT agency for a few years now.  We certainly enjoy working on a brand that is at the leading edge of LGBT marketing and branding… and one that really gives back to the community.

Again, As part of the multi-platform launch of the MTVN channel, Logo, and as a key affiliate piece, we created a 3 minute live action and flash animation short film to distribute virally via the web. Not only was this a wildly successful viral video, this piece received the single highest award for interstitial television, The Promax/BDA Gold Award.

Nick Jr. was looking to give parents a way to integrate a spanish curriculum into everyday activities, without seeming didactic or daunting. Using the Dora and Diego properties, we developed and shot instructional vignettes that parents could look to for ideas.

Noggin had an idea–to launch an online service that would allow kids to play educational games and activities that would take them along a curriculum patch, and provide parents with a great, easy way to monitor their progress/needs. mynoggin.com They turned to us to position and launch this site for consumers. Francine directed this great spot, which still cracks me up.

PBS Kid’s Sprout, and their client, Hasbro, wanted to connect parent’s memories of themselves as preschoolers, and the games they played, with their kids’ experiences playing. we also wanted to encourage parents to take the time to play with their kids. Francine directed these spots, a great mix of 8mm and 16mm.

PBS Kid’s Sprout had a great idea to really connect preschoolers to their own environment as they learn time-of-day. Marc directed these beautiful close-ups of all the parts of a preschool house that make the noises that set time-of-day.

Our friends at USA Network asked us to create a sales tape touting the success of one of the largest, most comprehensive and most integrated product/property campaigns in history. Pond’s sponsorship of Debra Messing’s newest show, The Starter Wife. Not only was the tape fun to make, it was incredibly well-received… and thankfully did justice to the brilliant work USA did setting the bar for sponsored promotion for years to come. VIDEO CUT COMING SOON

Nickelodeon wanted to deliver a nick.com affiliate spot to tout how the power of broadband can deliver way more for the Nick viewing family. Our ideas was to really avoid another web-pages compilation spot so typical for this messaging, and to create a world where everything that nick.com offers comes alive for the broadband customer. The spot was incredibly well received and a big success.

As part of our ongoing agency service for Orbitz, we created this tv spot to promote the charity auction microsite that we maintain for them as well as their involvement with Cyndi Lauper’s True Colors Tour. We shot Cyndi and composited the charity gfx to make an exciting spot, which truly benefits some great causes.

The same agency, Hothouse, brought us in again to deliver a “bundle” message for G4’s affiliate efforts. Targeting the elusive, and yet personal demo, of the 18-34 guy, we used some cool 3D representations of what one can get when they have high-speed, high-def households. The spots were a big success.

Part of the ongoing relationship with glee.com, we created some launch-buzz ads to appear in both general market and LGBT publications.   Through a photoshoot in the crappiest bathroom we could find, and some digital composite, we really separated glee from the pack.  And the ad was incredibly well received.

Part of BT’s work on the launch of MTV Network’s Logo, on multiple platforms simultaneously, we worked with the fantastic MTV online group to brand and position the site logoonline.com. The goal being both to enrich the experience of the consumer, as well as to lead with bold, accessible images of programming to the world-at-large.

PBS Kids’ Sprout tapped our team to create branded vignettes for their client, Kimberly Clark.  Francine directed these spots, which focus on the sweet little moments that happen everyday when you’re a preschool parent. And, they are really sweet.

As part of BT’s launch of Logo, we created an interstitial that won a Promax Gold. shooting the infamous Varla Jean Merman on greenscreen and using flash animation composites, we were able to show that not all drag queens were annoying, embarassing or tacky, and that we could, as a community, look at our own history with reverence, love, and lots of laughs.

When the awesome folks at Bravo called with the insane challenge of 15 minutes of video and graphic composites for their upfront we were excited. Excited still, when we found out we had 6 weeks to start, go through the usual Upfront approvals, and deliver. Yikes! But… again,. we were excited!And, we were happy to help creatively develop the Ad Sales messaging for the 2007 calendar. The Bravo folks have a brilliant concept that Bravo is the network that puts the creative process on television. It’s super-smart and has really focused their programming and packing which we at bark-bark worship. We were glad that we were able to process and execute this message effectively for the Ad Sales team.Thanks to Adam’s tireless producer hands and many,many long hours, I think we delivered an incredibly comprehensive and effective Upfront, that we also encoded for Flash, DVD and web presentations.Here’s a super-quick pick of some of the Bravo 2006 Upfront work… we wanted to keep our friend’s at Bravo’s Ad Sales secrets (and 15 mins of Ad Sales messaging is not as exciting as it might sound). Enjoy.

Nickelodeon was ready to relaunch their TeeNick block, and BT created a new look for the brand, and launched some of the most successful live-action properties-to-date. The incredibly breakthrough design of this block has gone on to be copied by lots of other firms and brands. Part of this relaunch included the incredibly popular Drake and Josh music video.

Launching MTV Network’s Logo was no small feat. Most especially to sell the concept to the affiliate marketplace. These ads were targeted to communicate the real-people reality of LGBT Americans, show how the programming wasn’t tacky or oversexualized, but rather ordinary people, with common emotions, living their lives… wanting to see themselves on television.

We worked with famous fashion photographer Ellen Von Unwerth to shoot these commercials for Cartoon Network.  The goal was to show how hip and appealing their Powerpuff Girl branded merchandise can be… and it really succeeded. Right?

Nickelodeon’s upick was one of the biggest phenomenon in the channel’s history. For the 3rd season, BT was looking for a way to freshen things, make it clear that it’s cast were contemporary stars, worthy of a music video. Adam directed this spot, which to this day, maintains it’s modern sensibility and the unique personalities of each of the upick cast.

Francine directed this new take on the open of Saturday Night Fever, for Nickelodeon, and pop culture’s newest Travolta, Lil’ Romeo. Shot on the streets of LA, the tease created tons of buzz for the new show, which quickly became the number one show for African-American viewers 2-12.

To represent the value of LGBT Americans coming together on one channel, different. Together, we paired LGBT visual artists and LGBT recording artists, then animated them to create unique id’s.