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TLC came to BARK-BARK for concepts and execution of several spots featuring Ziploc Bags in everyday life. You gotta be pretty smooth to key a Ziploc… I pat ourselves on the back for that one.
Using the “Life Surprises” franchise, we delivered concept and execution for these Honda spots.
We delivered concept and execution of this campaign for KFC. The marriage of poultry and Law and Order was an interesting match, but I think we pulled it off with style. In fact, it was featured at Promax/BDA in the “Best Practices” for Integrated Marketing. Buh-Buh.
After working with them through an agency, our good friends at G4 asked us directly to take a stab at generating buzz around their multi-platform identity launch… Multiplex. Our pitch was that G4 allowed it’s consumers to connect with their devices in a richer, more immediate way because of what G4 offered anytime/anywhere. Through an intensively technical shoot and post, we delivered a seamless message that G4’s multiplex can truly “transform” your everyday life. PS- this was before the Transformers movie came out.
PBS Kid’s Sprout, and their client, Hasbro, wanted to connect parent’s memories of themselves as preschoolers, and the games they played, with their kids’ experiences playing. we also wanted to encourage parents to take the time to play with their kids. Francine directed these spots, a great mix of 8mm and 16mm.
PBS Kid’s Sprout had a great idea to really connect preschoolers to their own environment as they learn time-of-day. Marc directed these beautiful close-ups of all the parts of a preschool house that make the noises that set time-of-day.
Nickelodeon came to us to bring Zizzle’ s Spotz Maker to their audience for the holiday season. We recreated the spotz in 3D and spent a day bopping around a girl’s bedroom and greenscreen in one the most fun shoot days we’ve ever experienced. Let’s just say that we all got in touch with our inner teen girl… jumped on a trampoline and everything.
Nickelodeon wanted to deliver a nick.com affiliate spot to tout how the power of broadband can deliver way more for the Nick viewing family. Our ideas was to really avoid another web-pages compilation spot so typical for this messaging, and to create a world where everything that nick.com offers comes alive for the broadband customer. The spot was incredibly well received and a big success.
Through the agency Hothouse, we were asked to make some affiliate noise to connect the G4 gamer to broadband services. Our pitch was to show the results on some favorite archetypal heros of gaming, who’s players didn’t have broadband. Adam Mortimer directed this spot, which still cracks us up… and really does the work of messaging to the demo.
The same agency, Hothouse, brought us in again to deliver a “bundle” message for G4’s affiliate efforts. Targeting the elusive, and yet personal demo, of the 18-34 guy, we used some cool 3D representations of what one can get when they have high-speed, high-def households. The spots were a big success.
PBS Kids’ Sprout tapped our team to create branded vignettes for their client, Kimberly Clark. Francine directed these spots, which focus on the sweet little moments that happen everyday when you’re a preschool parent. And, they are really sweet.
The N, and its client Kotex, were looking to reach teen girls and give them a chance to win the prom dress of their dreams, in an authentic but exciting way. We created a unique look, drawing from familiar and target teen fashion rags. The response was incredible and an overwhelming number of sweeps entries proved the success of our spot in reaching the demo.
We worked with famous fashion photographer Ellen Von Unwerth to shoot these commercials for Cartoon Network. The goal was to show how hip and appealing their Powerpuff Girl branded merchandise can be… and it really succeeded. Right?



