Fuse Network’s Rock and Roll Acid Test Open.

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Opener

TLC was looking for a fresh an innovative way to talk about the new season of Trading Spaces. We worked passionately on this for their Ad Sales team, and we all think it really, really works. Thanks especially to our TLC client for being smart, passionate and open for big ideas.

lifetime came to us to brand, launch and support their new, sponsored, before they were stars franchise. to target their demo, we pitched to show the current red-carpet personalities of the celebrities, and contrast those images, through the graphic package, to the early-career movies in the block. although we still have a year to go on the campaign, the success has been phenomenal… some of the highest ratings on lifetime movie network in years. fun.

Our great friends at Spike asked us to help launch their new late-night block, Late Night Strip, part of their new position of sexy action. We also worked on branded promotion of the movie Tenacious D and the Pick of Destiny, which launched with the block.

Toon Disney asked us to rebrand their afternoon block. Try to connect known properties in a new, and current way, as well as drive shows more towards their jetix target demo. Rendering 2D characters in a 3D-style helped both create a dynamic game console environment, and also reimagine the lives of often-static characters.

Nickelodeon was ready to relaunch their TeeNick block, and BT created a new look for the brand, and launched some of the most successful live-action properties-to-date. The incredibly breakthrough design of this block has gone on to be copied by lots of other firms and brands. Part of this relaunch included the incredibly popular Drake and Josh music video.

Try to reach boys 2-10. Not so easy. Not so hard with Nickelodeon’s Slam Block that BT created to package boy-targeted shows in a branded way. Sam Slam and his pet (both the coolest parts of a cat and a dog), became both kid and channel favorites.

To represent the value of LGBT Americans coming together on one channel, different. Together, we paired LGBT visual artists and LGBT recording artists, then animated them to create unique id’s.

When Cartoon Network launched Boomerang, their new, 24-7 digital channel for classic cartoons– the idea was to create real world nostalgia with consumers in a fresher-than-clip-driven approach. I think the costume characters were the perfect approach. Everyone liked these so much, we did a few consumer marketing pieces for Cartoon Network for their most popular properties also. Here is a comp reel of several of the Boomerang Consumer pieces. I think the image of Huckleberry Hound is so iconic and so new, nostalgic and so interestingly bizarre that it kind of stays with you. VIDEO CUT COMING SOON