Opener

After working with them through an agency, our good friends at G4 asked us directly to take a stab at generating buzz around their multi-platform identity launch… Multiplex. Our pitch was that G4 allowed it’s consumers to connect with their devices in a richer, more immediate way because of what G4 offered anytime/anywhere. Through an intensively technical shoot and post, we delivered a seamless message that G4’s multiplex can truly “transform” your everyday life. PS- this was before the Transformers movie came out.

Nickelodeon wanted to deliver a nick.com affiliate spot to tout how the power of broadband can deliver way more for the Nick viewing family. Our ideas was to really avoid another web-pages compilation spot so typical for this messaging, and to create a world where everything that nick.com offers comes alive for the broadband customer. The spot was incredibly well received and a big success.

The same agency, Hothouse, brought us in again to deliver a “bundle” message for G4’s affiliate efforts. Targeting the elusive, and yet personal demo, of the 18-34 guy, we used some cool 3D representations of what one can get when they have high-speed, high-def households. The spots were a big success.