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Fuse Network’s Rock and Roll Acid Test Open.
Our friends at TLC brought us on board to concept and execute several spots featuring several Kodak products and Paige Davis. This is one of them featuring the M1030 Digital Frame. And, featuring our good friend Josh Joplin’s music.
TLC came to BARK-BARK for concepts and execution of several spots featuring Ziploc Bags in everyday life. You gotta be pretty smooth to key a Ziploc… I pat ourselves on the back for that one.
Using the “Life Surprises” franchise, we delivered concept and execution for these Honda spots.
Nickelodeon needed a sweeps spot for their client Hasbro and the launch of Island Princess Barbie product. We shot greenscreen on our stage to deliver the “stepped-effect” they were looking for. Thanks to some 3D and 2D composite, and lots and lots and lots of sparkles, we delivered the kind of beach vacation only Barbie could imagine.
After working with them through an agency, our good friends at G4 asked us directly to take a stab at generating buzz around their multi-platform identity launch… Multiplex. Our pitch was that G4 allowed it’s consumers to connect with their devices in a richer, more immediate way because of what G4 offered anytime/anywhere. Through an intensively technical shoot and post, we delivered a seamless message that G4’s multiplex can truly “transform” your everyday life. PS- this was before the Transformers movie came out.
We were asked by the filmmakers of Blood Car to come up with an interesting title sequence using the existing conceit. We think it’s hot. Look for Bark-Bark’s own Robert Paraguassu… the art director on the movie, which is now a festival circuit favorite.
We like to help people, so we reached out to our friends at Habitat for Humanity to create a targeted, revenue-generating spot for them. We thought that there was a key piece of valuable information to communicate to their potential middle-income donors– give to habitat and you make your home, your neighborhood and your city a better economic opportunity. The spot has been a wild success, and we feel really proud that we got a chance to do our jobs, and help lots of people. If you have some extra dollars, why not donate to Habitat right now? You’d feel good too.
The band fell in love with adam’s style from seeing his previous work. They wanted to speak about mass consumerism and the gender roles that follow suit. Images of war, terrorism and the games we as american play with ourselves to deny the truth are explored through live-action 35 and complex stop-motion animation and composites. We dare you to forget what you see.
lifetime came to us to brand, launch and support their new, sponsored, before they were stars franchise. to target their demo, we pitched to show the current red-carpet personalities of the celebrities, and contrast those images, through the graphic package, to the early-career movies in the block. although we still have a year to go on the campaign, the success has been phenomenal… some of the highest ratings on lifetime movie network in years. fun.
Noggin had an idea–to launch an online service that would allow kids to play educational games and activities that would take them along a curriculum patch, and provide parents with a great, easy way to monitor their progress/needs. mynoggin.com They turned to us to position and launch this site for consumers. Francine directed this great spot, which still cracks me up.
Nickelodeon came to us to bring Zizzle’ s Spotz Maker to their audience for the holiday season. We recreated the spotz in 3D and spent a day bopping around a girl’s bedroom and greenscreen in one the most fun shoot days we’ve ever experienced. Let’s just say that we all got in touch with our inner teen girl… jumped on a trampoline and everything.
Nickelodeon wanted to deliver a nick.com affiliate spot to tout how the power of broadband can deliver way more for the Nick viewing family. Our ideas was to really avoid another web-pages compilation spot so typical for this messaging, and to create a world where everything that nick.com offers comes alive for the broadband customer. The spot was incredibly well received and a big success.
The same agency, Hothouse, brought us in again to deliver a “bundle” message for G4’s affiliate efforts. Targeting the elusive, and yet personal demo, of the 18-34 guy, we used some cool 3D representations of what one can get when they have high-speed, high-def households. The spots were a big success.
Our great friends at Spike asked us to help launch their new late-night block, Late Night Strip, part of their new position of sexy action. We also worked on branded promotion of the movie Tenacious D and the Pick of Destiny, which launched with the block.
Toon Disney asked us to rebrand their afternoon block. Try to connect known properties in a new, and current way, as well as drive shows more towards their jetix target demo. Rendering 2D characters in a 3D-style helped both create a dynamic game console environment, and also reimagine the lives of often-static characters.
Nickelodeon was ready to relaunch their TeeNick block, and BT created a new look for the brand, and launched some of the most successful live-action properties-to-date. The incredibly breakthrough design of this block has gone on to be copied by lots of other firms and brands. Part of this relaunch included the incredibly popular Drake and Josh music video.
Nickelodeon was looking to reposition chalkzone, as a fresher quantity, as they launched the newest season. The success in achieving that goal was nothing short of remarkable. Ratings more than doubled from kids who picked up on this new way of looking at something known.
Try to reach boys 2-10. Not so easy. Not so hard with Nickelodeon’s Slam Block that BT created to package boy-targeted shows in a branded way. Sam Slam and his pet (both the coolest parts of a cat and a dog), became both kid and channel favorites.



