BARK-BARK has been Orbitz’ LGBT agency for a few years now.  We certainly enjoy working on a brand that is at the leading edge of LGBT marketing and branding… and one that really gives back to the community.

Again, As part of the multi-platform launch of the MTVN channel, Logo, and as a key affiliate piece, we created a 3 minute live action and flash animation short film to distribute virally via the web. Not only was this a wildly successful viral video, this piece received the single highest award for interstitial television, The Promax/BDA Gold Award.

We worked with Community Connect, one of the world largest web companies, to create, brand, research and launch a breakthrough community site for LGBT americans. Based on unique areas for work, personal and political interests… we worked very hard to deliver a brand and personality worthy enough to upgrade the state of LGBT people online.

As part of our ongoing agency service for Orbitz, we have completed several print and web campaigns. Just a collection of some of the work for our truly enjoyable clients.

As part of our ongoing agency service for Orbitz, we created this tv spot to promote the charity auction microsite that we maintain for them as well as their involvement with Cyndi Lauper’s True Colors Tour. We shot Cyndi and composited the charity gfx to make an exciting spot, which truly benefits some great causes.

Part of the ongoing relationship with glee.com, we created some launch-buzz ads to appear in both general market and LGBT publications.   Through a photoshoot in the crappiest bathroom we could find, and some digital composite, we really separated glee from the pack.  And the ad was incredibly well received.

Part of BT’s work on the launch of MTV Network’s Logo, on multiple platforms simultaneously, we worked with the fantastic MTV online group to brand and position the site logoonline.com. The goal being both to enrich the experience of the consumer, as well as to lead with bold, accessible images of programming to the world-at-large.

As part of BT’s launch of Logo, we created an interstitial that won a Promax Gold. shooting the infamous Varla Jean Merman on greenscreen and using flash animation composites, we were able to show that not all drag queens were annoying, embarassing or tacky, and that we could, as a community, look at our own history with reverence, love, and lots of laughs.

Launching MTV Network’s Logo was no small feat. Most especially to sell the concept to the affiliate marketplace. These ads were targeted to communicate the real-people reality of LGBT Americans, show how the programming wasn’t tacky or oversexualized, but rather ordinary people, with common emotions, living their lives… wanting to see themselves on television.

To represent the value of LGBT Americans coming together on one channel, different. Together, we paired LGBT visual artists and LGBT recording artists, then animated them to create unique id’s.