TLC came to BARK-BARK for concepts and execution of several spots featuring Ziploc Bags in everyday life.  You gotta be pretty smooth to key a Ziploc… I pat ourselves on the back for that one.

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BARK-BARK has been Orbitz’ LGBT agency for a few years now.  We certainly enjoy working on a brand that is at the leading edge of LGBT marketing and branding… and one that really gives back to the community.

After working with them through an agency, our good friends at G4 asked us directly to take a stab at generating buzz around their multi-platform identity launch… Multiplex. Our pitch was that G4 allowed it’s consumers to connect with their devices in a richer, more immediate way because of what G4 offered anytime/anywhere. Through an intensively technical shoot and post, we delivered a seamless message that G4’s multiplex can truly “transform” your everyday life. PS- this was before the Transformers movie came out.

Part of the initial consumer launch of Cartoon Network’s Boomerang, which BT oversaw, we tried to think of a way to see classic characters in a modern way. This worked pretty well.

lifetime came to us to brand, launch and support their new, sponsored, before they were stars franchise. to target their demo, we pitched to show the current red-carpet personalities of the celebrities, and contrast those images, through the graphic package, to the early-career movies in the block. although we still have a year to go on the campaign, the success has been phenomenal… some of the highest ratings on lifetime movie network in years. fun.

Toon Disney asked us to rebrand their afternoon block. Try to connect known properties in a new, and current way, as well as drive shows more towards their jetix target demo. Rendering 2D characters in a 3D-style helped both create a dynamic game console environment, and also reimagine the lives of often-static characters.

As part of BT’s launch of Logo, we created an interstitial that won a Promax Gold. shooting the infamous Varla Jean Merman on greenscreen and using flash animation composites, we were able to show that not all drag queens were annoying, embarassing or tacky, and that we could, as a community, look at our own history with reverence, love, and lots of laughs.

Nickelodeon was ready to relaunch their TeeNick block, and BT created a new look for the brand, and launched some of the most successful live-action properties-to-date. The incredibly breakthrough design of this block has gone on to be copied by lots of other firms and brands. Part of this relaunch included the incredibly popular Drake and Josh music video.

Nickelodeon was looking to reposition chalkzone, as a fresher quantity, as they launched the newest season. The success in achieving that goal was nothing short of remarkable. Ratings more than doubled from kids who picked up on this new way of looking at something known.

OK. The idea was simple, but brilliant I think.At Nick, we wanted to really build buzz about the launch of Drake and Josh (the first new live action show for Nick in a long while.)So, we took the show’s theme song and shot a music video we could air run-of-schedule. The tweens went bananas and the show was the highest-rated show launch for Nick, ever.Special shout-out to my producer at Nick, Greg– who really put so much into this and to our director Joey. And to the video techs on-set in LA who spent two days rigging our screens and cameras to make this work in the time frame of our actual shooting. And, of course, to Niels, who is just the coolest human being ever… which obviously makes for the greatest boss.

Francine directed this new take on the open of Saturday Night Fever, for Nickelodeon, and pop culture’s newest Travolta, Lil’ Romeo. Shot on the streets of LA, the tease created tons of buzz for the new show, which quickly became the number one show for African-American viewers 2-12.

To represent the value of LGBT Americans coming together on one channel, different. Together, we paired LGBT visual artists and LGBT recording artists, then animated them to create unique id’s.

When Cartoon Network launched Boomerang, their new, 24-7 digital channel for classic cartoons– the idea was to create real world nostalgia with consumers in a fresher-than-clip-driven approach. I think the costume characters were the perfect approach. Everyone liked these so much, we did a few consumer marketing pieces for Cartoon Network for their most popular properties also. Here is a comp reel of several of the Boomerang Consumer pieces. I think the image of Huckleberry Hound is so iconic and so new, nostalgic and so interestingly bizarre that it kind of stays with you. VIDEO CUT COMING SOON