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- 35mm
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- Multiplatform
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- 16mm
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- 8mm
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Umbrella Spot
Part of the initial consumer launch of Cartoon Network’s Boomerang, which BT oversaw, we tried to think of a way to see classic characters in a modern way. This worked pretty well.
Through the agency Hothouse, we were asked to make some affiliate noise to connect the G4 gamer to broadband services. Our pitch was to show the results on some favorite archetypal heros of gaming, who’s players didn’t have broadband. Adam Mortimer directed this spot, which still cracks us up… and really does the work of messaging to the demo.
As part of BT’s launch of Logo, we created an interstitial that won a Promax Gold. shooting the infamous Varla Jean Merman on greenscreen and using flash animation composites, we were able to show that not all drag queens were annoying, embarassing or tacky, and that we could, as a community, look at our own history with reverence, love, and lots of laughs.



