BARK-BARK has been Orbitz’ LGBT agency for a few years now.  We certainly enjoy working on a brand that is at the leading edge of LGBT marketing and branding… and one that really gives back to the community.

We like to help people, so we reached out to our friends at Habitat for Humanity to create a targeted, revenue-generating spot for them. We thought that there was a key piece of valuable information to communicate to their potential middle-income donors– give to habitat and you make your home, your neighborhood and your city a better economic opportunity. The spot has been a wild success, and we feel really proud that we got a chance to do our jobs, and help lots of people. If you have some extra dollars, why not donate to Habitat right now?  You’d feel good too.

As part of our ongoing agency service for Orbitz, we created this tv spot to promote the charity auction microsite that we maintain for them as well as their involvement with Cyndi Lauper’s True Colors Tour. We shot Cyndi and composited the charity gfx to make an exciting spot, which truly benefits some great causes.