Noggin had an idea–to launch an online service that would allow kids to play educational games and activities that would take them along a curriculum patch, and provide parents with a great, easy way to monitor their progress/needs. mynoggin.com They turned to us to position and launch this site for consumers. Francine directed this great spot, which still cracks me up.

PBS Kid’s Sprout, and their client, Hasbro, wanted to connect parent’s memories of themselves as preschoolers, and the games they played, with their kids’ experiences playing. we also wanted to encourage parents to take the time to play with their kids. Francine directed these spots, a great mix of 8mm and 16mm.